Catching your audience is tricky. It is sometimes so hard to get people from seeming interested in your brand to actually buying stuff! This is the process known as converting the client.
One good way to get more conversions on your brand website is to install a live chat facility to the site. This enables prospective buyers to chat to a member of your business and learn more about the brand or product without needing to click all over the site and read lots of information. A great converter, the live chat means you can instantly find out as much information as you need about your potential client, without seeming to grab at their details as soon as possible.