We are starting to see more and more SEO agencies offering rolling subscriptions for their SEO services, moving away from the classic monthly contract. These new ideas are good news for consumers, as they take away the aspect of being “tied in” for a set period of time, and allow for flexibility and change as it is required.
Some companies do not really understand that SEO is a long term investment. You are highly unlikely to see results within only a couple of months. Rolling subscriptions are good for this long term view as it is understood that the SEO campaign will continue up until you are happy and want to leave. We have seen that the vast majority of clients prefer not being stuck to a rigid contract, and having the chance to make changes to their subscriptions (by adding in additional services such as PPC management and social media management) can be done much easier when there is no contract to worry about.