E-Newsletters : Visitor Retention : Visitor Acquisition : Cost-Effective Web Marketing Tool

Web design is only one of the services that Itsnoprob offers to help clients maximise the return on their Internet investment.

E-Newsletters

	Having visitors to your web site is obviously great but do you want them just to visit once, or just a few times, and then disappear forever? Or do you want to to build an ongoing relationship with your web site visitors? Shouldn't you be paying as much attention to visitor retention as you do to visitor acquisition? Opt-in E-Newsletters can be a great, cost-effective marketing tool, enabling you to communicate with web site visitors who want to communicate with you! Are you so successful that you can afford not to consider this opportunity to boost your online business? We didn't think so - most of us aren't!


The Potential Advantages Of Opt-in E-Newsletters In A Nutshell By definition, web site visitors who sign up for your E-Newsletter want to be communicated with on an ongoing basis. What better - hotter! - prospects could you possibly have? You know your subscribers will be interested in what you will have to say. How much easier then to produce an effective marketing message?! You can allow your visitors to choose the format of the E-Newsletter they wish to receive - full HTML or just text only E-Newsletters are a very cost-effective alternative to print communications - they are far less time consuming to produce - there are no prohibitive artwork costs - the unit cost of delivery is the same regardless of location As well as providing your latest news or information, you can use your E-Newsletter to direct readers, easily and quickly to particular areas of your web site that you wish to highlight - time limited sales offers, perhaps, or a new product launch? You will be saving your readers time and effort and focusing them in on the very specific messages you want to get across! What We Are Not Saying... We are certainly not saying that opt-in E-Newsletters will be appropriate for all web sites. What we are saying, though, is that the potential advantages of E-marketing should be considered by all webmasters. For many, they will not only offer a cost-effective means of communication but, more importantly, a cost-effective means of generating incremental business and maximising customer retention. What Can Itsnoprob Do? we can enable visitors to subscribe to your E-Newsletter and select their preferred newsletter format - HTML or plain text - with automatic confirmation messages being sent to the subscriber and the web master. we can maintain the subscription list on your behalf. It is essential to your organisation's credibility and reputation that subscription details are maintained in an accurate and timely fashion with those subscribers wishing at any point to unsubscribe being promptly removed from the mailing list. The quality of your E-Newsletters will have a huge impact on the results they are likely to generate. We can design quality E-Newsletters on your behalf in both HTML and text only formats, consistent with your on-line corporate style. In line with good practice, all E-Newsletters will contain a clearly visible Unsubscribe option. Just give us the copy and graphics and leave the rest to us! We can despatch your E-Newsletters and update the subscription list for unsubscribers and 'undeliverables'. How Much Does It Cost? Exact costs will depend on clients' individual requirements but a subscription facility could be set up on your web site from as little as £100 and E-Newsletter design starts from only £150. The costs for list maintenance and despatch will depend on volume. If You Are Interested... If you are interested, please get in touch. Let us know if you would like to see an example of an E-Newsletter we have designed for other clients. Retaining existing customers is usually far more cost-effective than acquiring new ones!