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Getting
Traffic - Introduction
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Having a well-designed
web site with appropriate functionality is an
essential first step to achieving Internet success,
but without web site visitors who are
potentially interested in your message or
proposition, it will be a wasted investment.
Web site
traffic consists of new and repeat
visitors and action needs to be take to maximise
both, along with measures to retain them
on site (making your web site 'sticky') and, for
most web sites, to move visitors from viewing
to action.
Traffic > Retention > Conversion
- that's the
name of the game!
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For most web sites, search engine referrals,
through high rankings for relevant search terms,
will be an important source of new traffic.
Search engine optimisation is
designed to achieve this.
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Similarly, you might want to consider
optimised
copywriting,
either as part of initial search engine
optimisation or in order to widen the
search engine appeal of your already
optimised web site
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Pay Per Click
promotion can be useful
in driving visitors to your web site,
perhaps especially during the period
while you are waiting for your web site
to achieve the free, 'organic' search
engine rankings it deserves
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Sometime an external perspective,
through ongoing
web site
performance monitoring, evaluation and
marketing support can be
invaluable in the process of continuous
improvement
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E-Newsletters
can be a great, cost-effective means not
only of communication but of customer
retention and the generation of
incremental business
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Good quality, relevant digital images,
effectively and attractively presented,
can increase both the impact of your
message and visitor retention on-site.
Would
an image gallery
give your web site extra punch?
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RSS and/or
podcasting. You have
frequently updated content that you want
to broadcast to the widest possible
audience? This may be for you!
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