• Getting your web site professionally designed and published, consistent with your corporate image and effective in communicating your corporate image

• Attracting visitors who are likely to be interested in what you have to offer, retaining them and building traffic consistently over time

• Effectively maintaining your web site so that it remains consistent in design, error free and topical

• Maximising your web site's conversion rate, however conversion is defined for your organisation or business (a sales representative visit, a brochure request, an online sale, etc.)

We can help you, for example, with:

• deciding on your domain name (web address)

• deciding on the type of web site that will best suit your needs (e.g. a fully database-driven site, a web site where you can manage specific, defined sections of the site, a 'static' web site consisting of only HTML pages, etc.) For example at Itsnoprob, we offer a range of web design solutions, including:

• Low cost, totally content-managed WordPress web sites that may suit smaller companies or voluntary organisations where budgets are tight

• WordPress blog designs for those clients who require a professional blogging solution rather than a 'traditional' web site

• Joomla, totally content-managed web sites that will be appropriate for bigger organisations requiring not only client management but advanced functionality

• Partially content-managed web sites, where, realistically, only part(s) of a client's web site's require internal, user content management

• Predominantly 'static' HTML web sites, requiring external updating, but potentially great for search engine rankings

• if search engine referrals will be important to the success of your web site, how high rankings might best be achieved

• assisting with web site redesign, if that is required

• how to select a web design company, if your site is to be built externally, and how to plan your web site project

• the best value approach for your budget

Some actions that may assist in this area are:

• writing web site copy that is optimised for your target search phrases

• optimising your web site to maximise search engine visibility and, therefore, search engine referrals

• examining pay per click promotion as a way of driving web site traffic, perhaps for an initial period while satisfactory search engine rankings are being achieved, to fill 'gaps' in target rakings or, perhaps, fore a a time limited promotion

but we will advise on the most appropriate, cost-effective plan of action for your specific, individual web site.

At the risk of stating the blindingly obvious, your web site traffic will consist of two 'streams' - repeat visitors and new visitors.

If you are to maximise the return from your web presence, you will need to effectively address both 'audiences'. (The 'acquisition cost' for existing clients is likely to be far lower than for new client acquisition.)

Some actions that may assist in this area are:

• photo or image galleries that give a visual face to your Internet presence, at a much lower cost than video

• web site monitoring and marketing support. You cannot optimise your site's performance without accurate information regarding, for example, visitor numbers, sources and behaviour, and accurate interpretation of that information

• E-marketing that can be far more cost-effective than print communications

• RSS/Podcasting. If your web site has large volumes of new content that justifies syndication across the Net, then RSS and/or podcasting could be a really effective tool for client retention and for boosting your Internet presence

but we will advise on the most appropriate, cost-effective plan of action for your specific, individual web site.

Why jeopardise your Internet investment by disregarding the vital importance of effective web site maintenance?

We can help you, for example, with:

• deciding on the best approach to maintenance for your web site

• this may be by internal staff (this may depend on the type of web site you have opted for and the degree of content management it provides for)

• maintenance may be undertaken externally via your web designer

• deciding on the type, scope and frequency of web site maintenance required

The end of the line and the crunch point!

Most web sites are designed to do something, not just to be...

Most web sites are constructed with the intention that visitors viewing content will lead to a desired action - 'conversion' - with the type of desired action varying according to the client's particular organisation or business.

It might, for example, be a phone contact or a brochure request or the booking of a sales rep appointment or an online sale...but conversion, however defined, is the ultimate name of the game for the vast majority of web site owners - the reason, after all, why their web sites, with all the time and expenditure involved, exist.