But when you have targeted traffic on your site you have to make certain that customers will come back. To do you can develop and manage a community. Before the finalization of the marketing and advertising strategy, he/she has to conduct an exhaustive market study that will aid in the advertising and promotional campaign of the solution. A marketing manager supervises the everyday perform of sales, marketing and advertising, marketing, and product promotion executives. For example, some of these businesses drive life insurance coverage prospects to their web sites, collect data, then sell these prospects to insurance coverage agents and agencies on a per lead or lead bundle price.