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Coppice Products 
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At the heart of the Coppice Products web site is a Directory where coppice craftsmen/women can register and effectively advertise their services. Originally, this web site was largely database-driven with Directory pages dynamically generated on visitor request. Database sites, though, can be problematic from the point of view of search engine optimisation and often will not get the rankings and, therefore, referrals that their content might seemingly 'deserve'. If your online business is going to be significantly dependent on high search engine rankings and the traffic volumes they will generate, we suggest you consider very carefully whether a database solution will be the best solution for you. |
For relatively small web sites, with a few hundred pages, it may well not be. The benefits in terms of ease of administration may well be outweighed by the 'loss' of potential search engine referrals.
Itsnoprob redesigned the Coppice Products web site, eliminating the database requirement and making all pages, including Directory pages, straightforward, search engine friendly HTML.
The effect has been dramatic with traffic volumes increasing by hundreds of per cent!
Have you got a database-driven site that's virtually invisible in the search engine rankings?
Get in touch – we might be able to help.
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