Established in 1909, Fircroft College of Adult Education's mission is to:   “to promote social justice by providing adults with an excellent learning environment for personal, professional and political development”.   Fircroft offers a full-time Access to Higher Education course and a diverse Short Course Programme. The Internet, via the College web site, plays a key role in the effective marketing of the College's provision.

Itsnoprob has a longstanding relationship with Fircroft, dating back to 2001 when the College first established a web presence.

The latest web redesign represents the third incarnation of the Fircroft College web site, produced against a very specific brief from the College.

Priorities for the redesign included:

• ease of navigation
• a visually attractive and consistent design
• the effective incorporation of a newly commissioned promotional video
• increased accessibility
• not compromising the high search engine rankings achieved by the existing web site

In addition to web design, Itsnoprob provides the College with ongoing web site maintenance, marketing support – including PPC promotion when required, for example to highlight time limited, specific curriculum offers – periodic E-newsletter design and publication and search engine optimisation.

Search Engine Optimisation

Effective search engine optimisation, implemented by Itsnoprob, allows the College web site to punch well above its weight in a very competitive educational marketplace.

The results to date speak for themselves. Let's take a look at just a few… (Click on any of the keyword phrases to see the current rankings)

With rankings like these, Fircroft is able to have an Internet visibility greater than many, many larger educational institutions!