 |
Subscribe and get a FREE copy of 'Is WordPress the Right Platform for Your Web Site Project?' |
Getting Traffic 
 |
Having a well-designed web site with appropriate functionality is an essential first step to achieving Internet success, but without web site visitors who are potentially interested in your message or proposition, it will be a wasted investment.
Web site traffic consists of new and repeat visitors and action needs to be take to maximise both, along with measures to retain them on site (making your web site 'sticky') and, for most web sites, to move visitors from viewing to action.
Traffic > Retention > Conversion - that's the name of the game!
|
- For most web sites, search engine referrals, through high rankings for relevant search terms, will be an important source of new traffic. Search engine optimisation is designed to achieve this.
- All webmasters are aware of the phenomenon of social media but most are uncertain of what, in concrete terms, it can do for their business or organisation. Why not start with experimenting with Twitter – a quick to implement, easy to use method of growing awareness of your presence and message?
- Similarly, you might want to consider optimised copywriting, either as part of initial search engine optimisation or in order to widen the search engine appeal of your already optimised web site
- Pay Per Click promotion can be useful in driving visitors to your web site, perhaps especially during the period while you are waiting for your web site to achieve the free, 'organic' search engine rankings it deserves
- Sometime an external perspective, through ongoing web site performance monitoring, evaluation and marketing support can be invaluable in the process of continuous improvement
- E-Newsletters can be a great, cost-effective means not only of communication but of customer retention and the generation of incremental business
- Good quality, relevant digital images, effectively and attractively presented, can increase both the impact of your message and visitor retention on-site. Would an image gallery give your web site extra punch?
- RSS and/or podcasting. You have frequently updated content that you want to broadcast to the widest possible audience? This may be for you!
|
|
Having difficulty finding what you want? Then, please use Search at the top of
this page or, alternatively, check out the sitemap by clicking on the link
below.
|
||
|
|||
