Search engine optimisation is a critical issue for most webmasters. After all, having a great web site without any visitors is pretty pointless! Pay Per Click promotion is one way to generate search engine referrals, but how much better if your referrals are free, resulting from high rankings in organic (non-paid) search engine rankings for relevant search terms. And this is the point of search engine optimisation – to try and ensure that your web site achieves the highest possible search engine rankings for relevant keyword phrases. Check out what we have achieved for just two of our clients: Fircroft College of Adult Education The Unique Traveller

SEO – A Pragmatic Approach

Our market focus is on SME's and we know that you don't have an unlimited budget, so we take a pragmatic, but effective approach towards search engine optimisation.

Most web site owners know their area of business far better than any SEO company and their web sites will hopefully reflect this expertise in well-written, 'on topic' web page copy.

For such web site owners/web sites, the most cost-effective approach to search engine optimisation is likely to be the optimisation of web site pages on the basis of the existing web site content – the assumption implicit in this approach being that a good proportion of the keywords important to the web site's target audience will already be contained in web page copy.

True, some changes to existing web copy may be needed to achieve the best results but, hopefully not a major or complete re-write.

Additional optimised web site copy may be produced to address more of a web site's target keywords and to increase search engine referrals.

What Does Search Engine Optimisation Involve?

The actions necessary to optimise a web site will depend on the characteristics of that particular web site.

Normally, however, work will be required to both the ‘invisible’ coding of web site pages and some amendments to visible on-screen content.

While we try to keep content changes to a minimum and do ensure that the client is aware of, and in agreement with, changes before they are made, it must be said that the more flexibility and discretion a client is willing to give, the more likely it is that we can achieve the client’s search engine ranking objectives.

Black Hat’ SEO

We do not engage in any ‘tricks of the trade’ or unscrupulous short cuts known as ‘Black Hat’ SEO that may achieve short term results but which may also place your web site at risk of suspension or even deletion by search engines.

We rely on straightforward good practice SEO techniques that will provide the foundation for ongoing Internet success.

Search Engine Submission

Many SEO companies offer search engine submission as a separate service, offering to submit your site to 'thousands of search engines worldwide', often on a regular basis in order to 'ensure that your rankings are maintained'.

Please don't fall for offers such as this. The reality is that there are only very few search engines that you need concern yourself with, and of these, Google stands head and shoulders above the rest in terms of importance. If search engine optimisation is done effectively, then Google will generate by far the greatest proportion of search engine referrals to your site. And Google certainly doesn't require constant resubmission.

A Few Questions…

Are your web site's search engine rankings disappointing?

Are you losing invaluable search engine referrals and the business they would generate?

Is your investment in web site design not generating the returns you expected?

Do you want to deal with a company that only promises what it thinks can realistically be achieved, that only suggests services that are genuinely required, that focuses on real world, quantifiable results?

Then, please, get in touch.