Robert Chapman Presentations developed a web site in 2008 with the objective of increasing and broadening its potential customer base.

Itsnoprob were commissioned to achieve higher search engine rankings and referrals based on the company's core product/service offerings – trophies, awards and engraving.

Achieving the very highest rankings for very competitive keywords for relatively new web sites having few inbound links from quality sites, can be problematic.

Itsnoprob's approach was to aim for high rankings for niche areas based on target geographic areas while ensuring that an effective tracking system is in place to enable effective monitoring of site performance.