What Is Pay Per Click and How Will It Benefit Me?

If you are new to online marketing and digital marketing techniques, you might have heard of Pay Per Click (PPC) but not really know that much about it.  Here’s a rough guide for newbies to help you understand the many benefits of PPC for businesses.

PPC is an online marketing technique in which advertisers pay a fee each time one of their adverts is clicked on.  Basically, it’s a way of buying visits to your site instead of organically earning them.

Search Engine Advertising is one of the best known and most used PPC strategies.  It allows advertisers to ‘bid’ for an advert placement in a search engine’s sponsored links area to appear when someone searches for a keyword related to their business offering.  We could for example, bid on the keyword “PPC” and our advert might appear in the top spot on the search results.  Each time the advert is clicked on, sending a visitor to our site, we would have to pay a small fee to the search engine.  When the campaign is set up well, the fee is nominal because the results could end up with greater sales your end.