Selling online was once a very complicated process, requiring expensive e-commerce software packages in addition, probably, to expensive web design company support to get you up and running.

Those days are long gone and selling online is now possible for all.

And there is no problem in using your WordPress web site or blog as an effective platform for selling goods or services online – providing your ambition isn't to emulate Argos or Tesco!

So what is the right solution to selling online for your project?

Well, it depends at least partly on the answers to these questions:

• what is it that you are intending to sell? (e.g. physical products, perhaps, or maybe digital products, such as e-publications or digital images or perhaps membership to access-restricted, paid for content, on your WordPress site)?
• if what you are going to sell requires shipping, how complex are the required shipping/delivery options demanded by your project?
• similarly, how many and sophisticated are the payment options that you need to offer? 

If you are selling an individual product, then a simple PayPal button may suffice (providing, of course, you have an appropriate PayPal business acount in place).

If you are selling multiple physical products, with relatively simple shipping/delivery options, then a PayPal shopping cart, incorporated into your WordPress site, may be a perfectly satisfactory solution.

If you are selling digital products, then there is an easy to use system is available that maintains the security of your digital products, ensuring availability only on receipt of payment.

If, on the other hand, what you selling is content delivered via your WordPress web site or blog, then we can offer you a solution that a) restricts access to defined site content according to membership purchased and b) collects payments and automatically sets up the appropriate membership accounts.

You  can 'tier' your membership levels or categories by either the nature of the content that can be accessed or by the length of the membership period, or both, giving you significant flexibility over how your structure your offering.

So, if you are looking to generate income from your WordPress blog or web site, then complexity or expense of implementation should no longer be signficant obstacles.