When we think of social media, we often think of teenagers and young people swapping comments and playing games. The times are changing fast though, and it is now more exciting than ever for businesses to get on board with social media.
Facebook, Twitter and other social profiles offer businesses the unique opportunity to learn more about your customers, interact with them directly and advertise to specific, targetted audiences. Facebook alone has some fantastic advertising capabilities, allowing you to narrow down who your ads display to by gender, age, location, interest and even more parameters. A really useful platform for most businesses!
One of the great things about an active social media account is the buzz you can generate about your products, sales or brand. It is a fab way to generate interest in your brand and get your name seen by thousands, millions of people.