How to use social media for your business needs

The world of social media can be a confusing place.  There are a number of different networks which offer different experiences for businesses.  Here’s a guide to the different networks available, and how they could boost your business online.

Facebook:  The classic social media network!  Facebook has millions of users on it every single day and has special business pages which allows you to advertise your company.  There are paid adverts available, which are ideal for creating specific to a particular demographic.  There are great facilities to share blog posts and other creative content, linking directly to your website.  Ideal for growing a strong customer base.

 

Twitter: perfect for quick updates, Twitter works by users being allowed a “tweet” of up to 40 characters.  Just enough to share a snippet of your blog post and direct traffic to your site for more info!  Can quickly connect with millions of users as well as famous and celebrity users.

 

Pinterest: a photo and website sharing network where you “pin” ideas and pictures to your own pin board.  Good idea for any creative business who has products and designs to sell.  Easy to share links to your site.

 

LinkedIn: more of a professional network, ideal for corporate businessnes who want to link up with likeminded companies and individuals.  Opportunity to share academic writing as well as short updates and links to your site.